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Marketing tools are a mixture of analysis and techniques which help businesses make decisions about their products and services. Marketing decisions include whether to keep a product, whether to move into new markets and when to change a pricing strategy. The articles below are about analysis and strategy which help firms manage the marketing process:

Product Life Cycle

Types of Product Life Cycles

Ansoffs Matrix

SWOT Analysis

BCG Analysis

Generic Strategy

Value Chain Analysis

Five Forces Model

Force Field Analysis

Diffusion of Innovations

Conclusion

Click on each of the links above and access theories which can be used throughout the marketing process from the research stage through to product replacement.

 

 

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