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Amazon SWOT Analysis 2017
Amazon the online retailer started life on July the 5th 1994. They initially started off as an online book company, offering books at a more competitive price then their high street rivals. This had a major impact on the book industry and led to a number of small retail book stores closing down. Amazon went on to diversify into electronics, household, DVD, e-readers , online streaming and now groceries. Its market capitalisation is $1.6trillion dollars. In this article we will complete a short SWOT Analysis of Amazon.
The SWOT Diagram below shows the summary of a SWOT Analysis for Amazon the online retailer