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Common marketing strategies used in the games console industry
The games console industry amongst the three main competitors, Nintendo, Xbox and Sony is very competitive. The three competitors use a variety of marketing techniques in an attempt for them to stay ahead of each other. Common marketing techniques which are used to increase sales include:
Limited editions: Many if not all of the games console manufacturer offer limited editions of their consoles. Nintendo Wii have introduced a black edition, while PlayStation introduced slim editions of their products.
Bundle deals: Another common strategy is the use of bundle deals in an attempt to attract customers. Manufacturers may offer more additional controllers, remote controls or games in order to tempt them away from competitors.
Captive deals: As price of games consoles fall, console manufacturer release much hyped games that can only be played on their platform. Games console manufacturers usually make most of their money on software sales, they get The console into the household by selling it cheaply then they capture the customer on the premium price for new game releases.
Optional strategies: Game console manufacturer are now adding optional extras giving consumers a choice of increasing the benefit they gain from their console. Nintendo with their Wii console are very good at this strategy. They have successfully marketed the wii fit board as an optional extra and now also with the wii motion plus.
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