Marketing with Social Networking Sites

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Social networking sites like Facebook, Twitter and MySpace have gained in popularity amongst users. With smart phones now integrating social networking sites like Twitter, user can surf and update their status online.

Companies are now realising the potential of social networking sites as a marketing tool and integrating this as a tool within their marketing mix strategy.

Facebook has over 300 million users, from a business perspective this is the equivalent of reaching an audience the size of America.

Dell have been really successful in this strategy. In 2009 their global sales associated with ‘tweets’ reached $6.5 million. ASOS.com the online clothing retailer has business profiles on Facebook, Twitter, Bebo and MySpace.

What are the benefits of using social networking sites for the business:

Businesses can keep customers updated in real time, Twitter and Facebook now offer this facility.

If your business campaign is successful , it may go viral with users visiting your website from around the region or globe.

A business has the potential of reaching a wide audience as mentioned above.

The companies reputation improves as users see you have a presence within their social networking world.

Social networks are the place to be, and be associated with it again improves your reputation.

Social networks help develop relationships with customers.

When a company is planning their marketing strategy it now makes sense for the organisation to integrate social networking sites into the promotional mix campaign.

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Further reading:

Principles of Marketing by Philip Kotler

Principles of Marketing by Frances Brassington