The personal computer market is very competitive and is influenced by internal and external factors. Some of the uncontrollable factors that influence the personal computer market include political , economical, social and technological factors that can have an impact on the organisations strategy.
For example the anti-competitive lawsuits brought against Microsoft in the USA had an impact on how the company sells and develops its operating system.
Exercise: List below the PEST factors that could influence LM Ltd marketing strategy.
Answers: The list of PEST factors that could affect a firm are endless, below we have provided some examples.
1 Government legislation relating to the manufacture and sale of goods such as health and safety requirements or sales legislation
2 Government taxation policy and its impact on consumers and businesses
3 Regulations affecting imports and exports of goods
1 Inflation rate and its affect on PC sales
2 Interest policy and rates
3 Employment/unemployment levels
1 Buying habits of consumers
2 Amount of time spent on PCs by consumers and businesses
3 Income and spending ability of your target market
1 Rate of technological development
in the PC market
2 Impact of technology including the internet and hardware e.g. tablet and smart phones
3 Technological infrastructure such as free wifi and internet broadband availability for householders and businesses