Types Of Questions
Market research is an important part of the marketing process. Questionnaires and surveys are often used to find out about people and businesses. When designing a questionnaire there are of different types of questions you could use. The question and question type should provide responses that are easy to analyse and provide the amount of detail needed. The most appropriate question type will depend on the objectives of the research and the people (respondents) that will be interviewed.
The diagram below shows the different types of questions that can be used to gather information through a questionnaire.
The aim of a closed question is to get one of two responses; usually Yes or No. The researcher will ask the respondent to pick one of two answers.
Example: Do you cycle? Yes or No Do you own your own property? Yes or No
A closed question is useful when the answer from the respondent does not need to be detailed. It is useful when researchers are gathering information about numbers, volumes or how many of something or someone. In other words answers to a closed question will usually provide quantitative data.
The aim of this question is to find out the respondents views and opinions on a certain topic. Open questions usually provide qualitative data. An open question allows the respondent to answer the question how they like and with as much detail as they want.Example: What are your views on the new cycle highways in London UK? What are you views on Learnmarketing's website?