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Brompton SWOT Analysis 2019


Brompton Bicycles was founded in June 1976 by  Andrew Ritchie. His flat overlooked the Brompton Oratory in South Kensington, London, thus the brand name "Brompton Bicycles" was born.

Brompton SWOT Analysis

The SWOT Analysis diagram above shows a SWOT Analysis of Brompton the folding bicycle company.






Brompton is the leading folding bicycle company within the UK and in many parts of the world. Their main strength lies in the bicycles being hand made. The opportunity for Brompton lies in electric cycles as this is the current growing trend within the cycling industry.


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