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Read about Ansoffs and BCG here

 

Answers

 

Below is the BCG model. In the chart plot where you think the initial PC models will be for LM Ltd. How could the PC models move through the BCG matrix.

Answer

Since the PC product ranges are new the products will start out as a question mark within the ansoffs matrix. The strategy of the company should be to move the PC ranges from question mark to star, cash cow and eventually they will move to become a dog. You have to bare in mind that the lifecycle of personal computers are short, so the products may evolve through the BCG matrix fairly quickly


Below is Ansoffs Matrix. Which strategy is LM Ltd adopting? What future strategies could they adopt? Explain your answers.

 

 

Answers

 

LM Ltd is adopting a product development strategy, developing new products aimed at an exisiting market. The company could increase their market share by adopting a market penetration strategy, i.e. reducing price to increase sales. Alternatively LM Ltd could go for a market development strategy. This would involve LM Ltd selling in overseas markets as well as their national market. Another alternative would be for LM Ltd to diversify and move into a complete new area of business eg mobile phones.

 


 

 

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Further reading:

Principles of Marketing by Philip Kotler

Principles of Marketing by Frances Brassington

 

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Read about Ansoffs and BCG here

 

Answers

 

Below is the BCG model. In the chart plot where you think the initial PC models will be for LM Ltd. How could the PC models move through the BCG matrix.

Answer

Since the PC product ranges are new the products will start out as a question mark within the ansoffs matrix. The strategy of the company should be to move the PC ranges from question mark to star, cash cow and eventually they will move to become a dog. You have to bare in mind that the lifecycle of personal computers are short, so the products may evolve through the BCG matrix fairly quickly


Below is Ansoffs Matrix. Which strategy is LM Ltd adopting? What future strategies could they adopt? Explain your answers.

 

 

Answers

 

LM Ltd is adopting a product development strategy, developing new products aimed at an exisiting market. The company could increase their market share by adopting a market penetration strategy, i.e. reducing price to increase sales. Alternatively LM Ltd could go for a market development strategy. This would involve LM Ltd selling in overseas markets as well as their national market. Another alternative would be for LM Ltd to diversify and move into a complete new area of business eg mobile phones.