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BTEC Unit 9 Business Creative Product Promotion


Below is a table showing you how parts of Learnmarketing may help you achieve the Pass criteria for the BTEC Diploma In Business Unit 9 Creative Product Promotion.

Criteria Hints from Edexcel Relevant links
Pass 1 Describe the promotional mix used by two selected organisations for a selected product/service

Promotional Mix

Promotional Mix Expanded

Pass 2 Explain the role of promotion within the marketing mix for a selected product/service

Role of Promotion

Pass 3 Explain the role of advertising agencies in the development of a successful promotional campaign

Advertising Agencies

Advantages of Advertising Agencies

In House Campaign

Pass 4 Explain the reasons behind the choice of media in a successful promotional campaign

Media Choice and Selection


Pass 5 Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief.

Campaign and Creative Brief



Hope you find this page useful for BTEC Unit 9 Creative Product Promotions.



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