iPAD to S-pad to Microsoft Surface: Tablet Marketing

Introduction

If we look at the list of Apple products:

• iMacs
• iPods
• iTouch
• iPhones and now the
• iPad

Apple is no doubt an innovative company changing the various sectors they operate in. However competitors such as Windows and Android devices are hot on their heels.

Tablets are now more popular than netbooks and laptop computers for many users.For advertisers and developers it is another medium to consider when developing their marketing strategy. Newspapers and magazines have developed their formats so they are now availabe on the tablet. The main battle is between Apples iOS and Googles Android operating system. According to Strategy Analytics in 2013 Apple's tablet market share was at 48.2% down from 68% in 2012. Android has risen from 34.2% to 43.4% in 2013, catching up to Apple. Windows has already gained 7.5% after a late entry into the tablet market.