|
 |
|
For Marketing Learners Globally
Home | Marketing Lessons | Marketing Exercises | Marketing Online Quiz | BTEC National Marketing (UK) | Marketing Glossary | |Marketing Powerpoints | Marketing Cliparts | Educational Links | Newsletter | Virtual Lectures | About Learn Marketing | Contact | British Bookstore|
New Product Development Lesson
Task.
LM Ltd is considering diversifying its activities and moving into the PDA (Personal Digital Assistant) market. Right now it is just an idea, but one which they are seriously considering. A project team has been established to oversee a possible launch of a PDA under the LM brand.
Task: Work through the eight stages of new product development to see how a PDA could be launched within the market.
Studying Management? Visit www.learnmanagement2.com
Further reading:
Principles of Marketing by Philip Kotler
Principles of Marketing by Frances Brassington
|