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Right, finally distribution, how will consumers be able to purchase our products?

1. Should LM Ltd adopt a direct distribution or an indirect distribution strategy? What would you recommend?
2. How could LM Ltd motivate its retailers should it choose an indirect distribution strategy?

3. How important is e-distribution for the strategy of LM Ltd?


1. The company should look at what the trend also is within the industry. Direct distribution to keep control of the distribution strategy and to keep control of costs.

2. If an indirect method is chosen commission can be given to motivate the retailers to sell the products.

3. E-commerce is vital in this industry. Consumers should be able to build and order there computers online, obtain online after care service and software support via the use of downloads.




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Further reading:

Principles of Marketing by Philip Kotler

Principles of Marketing by Frances Brassington


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