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Marketing Mix Exercise Three: Promotional Strategies

A great product, at a great price, but we have to tell people about it, don’t we?

1. List the different promotional mix elements LM Ltd can use to help them in selling their personal computers.


2. Should LM Ltd use a push or pull strategy when deciding on their promotional strategy?

3. Looking at the product lifecycle, will LM Ltd promotional strategy change as its product moves through the PLC?


4. Using the AIDA model how can LM Ltd obtain Attention, Interest, Desire Action?




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Further reading:

Principles of Marketing by Philip Kotler

Principles of Marketing by Frances Brassington


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