Download Edexcel BTEC National Marketing Unit 3 Introduction To Marketing 2010 Specification
In this article we explain the criteria for BTEC Introduction to Marketing Unit 3 (2010 specification) as stipulated by Edexcel. There is also relevant information to help you produce the work required to successfully pass BTEC Introduction To Marketing Unit 3.
| Criteria | Hints from Edexcel | Relevant links |
|---|---|---|
| Pass 1 | Describe how marketing techniques are used to market products in two organisations | Ansoffs Matrix
Ensure that when you are describing how marketing techniques (such as Ansoff's matrix) are used by organisations, you describe marketing techniques used by two organisations; one description should be about product marketing and the other one should be about marketing a service. |
| Pass 2 | Describe the limitations and constraints of marketing | Consumer Rights Act |
| Pass 3 | Describe how an organisation uses marketing research to contribute to the development of its marketing plans | P3 Looks at how a firm uses research to help them plan for the future. The following links may help you: |
| Criteria | Hints from Edexcel | Relevant links |
|---|---|---|
| Pass 4 | Use marketing research for marketing planning | SWOT Analysis |
| Pass 5 | Explain how and why groups of customers are targeted for selected products | P5 is about choosing what customers to market products at, through segmentation, targeting and positionning. The following links may help you. |
| Pass 6 | Develop a coherent marketing mix for a new product or service | P6 concentrates on the popular marketing mix, so use Product, Price, Place and Promotion for your new product or service. The following pages will help you with P6: |
