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BTEC National In Business

Edexcel Level 3 Marketing Unit 3 Introduction To Marketing

Download Edexcel BTEC National Marketing Unit 3 Introduction To Marketing 2010 Specification


In this article we explain the criteria for BTEC Introduction to Marketing Unit 3 (2010 specification) as stipulated by Edexcel. There is also relevant information to help you produce the work required to successfully pass BTEC Introduction To Marketing Unit 3.

Diagram showing BTEC Unit 3 Introduction To Marketing Criteria

Criteria Hints from Edexcel Relevant links
Pass 1 Describe how marketing techniques are used to market products in two organisations

Ansoffs Matrix


Relationship Marketing

Ensure that when you are describing how marketing techniques (such as Ansoff's matrix) are used by organisations, you describe marketing techniques used by two organisations; one description should be about product marketing and the other one should be about marketing a service.

Pass 2 Describe the limitations and constraints of marketing Consumer Rights Act

Distance Selling Regulation

Consumer Credit Act

Data Protection Act

Advertising Standards Authority

Pass 3 Describe how an organisation uses marketing research to contribute to the development of its marketing plans P3 Looks at how a firm uses research to help them plan for the future. The following links may help you:

Market and Marketing Research

Primary Research

Secondary Research

Criteria Hints from Edexcel Relevant links
Pass 4 Use marketing research for marketing planning SWOT Analysis

PESTLE Analysis

SMART Objectives

Pass 5 Explain how and why groups of customers are targeted for selected products P5 is about choosing what customers to market products at, through segmentation, targeting and positionning. The following links may help you.


Requirements of segmentation



Pass 6 Develop a coherent marketing mix for a new product or service P6 concentrates on the popular marketing mix, so use Product, Price, Place and Promotion for your new product or service. The following pages will help you with P6:

Marketing mix introduction

Product Strategies

Pricing Strategies

Place Strategies

Promotion Strategies




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