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Below is the BCG model. In the chart plot where you think the initial PC models will be for LM Ltd. How could the PC models move through the BCG matrix.
Below is Ansoffs Matrix. Which strategy is LM Ltd adopting? What future strategies could they adopt? Explain your answers.
Studying Management? Visit www.learnmanagement2.com
Further reading:
Principles of Marketing by Philip Kotler
Principles of Marketing by Frances Brassington
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