Coca-Cola SWOT Analysis 2019

Strengths

1. Coca-Cola is the brand leader within the soft drinks market
2. Coca-Cola is a globally recognised brand
3. According to statista.com Coca-Cola had a market share of 48.6% in 2015
4. Own more than 80 drinks across 20 brands including fizzy drinks, water, herbal teas, juice and sports drinks e.g. Smart Water, Honest Kids and Minute Maid
5. Coca-Cola's large scale production results in  economies of scale
6. One of the most recognised brands in the world
7. Purchase of  coffee retail brand Costa coffee
8. Cash Cow for the Cola Company
9. Within the UK Diet Coke sales have overtaken sales of standard coke
10. Turnover of $35bn dollars in 2017
11. $27.4bn of cash reserves in oversea accounts

Weaknesses

1. Competition from rivals such as  Pepsi and own brand labels
2. Sugar Tax within the UK is having a impact on the pricing strategy of Coca - Cola
3. Coca -Cola have focused on producing drinks and have not moved into non food products
4. Declining sales $41bn in 2016 to $35bn in 2017
5. Not the number one brand in Scotland. Irn Bru being the market leader

Opportunities

1. To spread their risk there is an opportunity for Coca - Cola to diversify into other fields such as  food
2. Coca-Cola could introduce a healthier range of products to take advantage of the growing concerns about health

Threats

1. Sugar is public enemy number one for many governments. A sugar tax that was introduced within the UK on Sugary drinks could be implemented by other governments
2. Competitors moving away from fizzy drinks and moving into healthier alternatives that may take away sales from colour
3. Governments looking into more tax being paid on their overseas reserves

Conclusion

The SWOT analysis of Coca-Cola covers all key strengths, weaknesses, opportunities and threats. It gives you general idea of the current situation that Coca Cola is in.