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Sound Marketing


Sounds are an important part of marketing, whether it is in the form of music, songs, the spoken word or noises. Music and sound are part of the promotion element of the marketing mix, so do not usually get a specific article about them. However as sound marketing can produce dramatic results we felt it was useful to provide an article on promotion activity through sounds and music.

Promotion through music and sounds diagram

Sound Marketing Gets The Target Market's Attention Through Their Hearing (Audition)

Sound marketing enables organisations, to target a sense in addition to vision or sight. This can be highly effective as each person uses their senses (smell, sight, hearing, touch, taste) in different ways; the amount people use each sense will differ from one person to the next. As visual marketing is ubiquitous, sound marketing gives businesses the opportunity to differentiate their marketing from others who just focus on visual promotional activity.

Sound Marketing Is Important When The Customer Can't See Your Business

When a customer rings a business they can't see them so brand marketing is useless, in this situation sound is king. On the telephone the customer may not be able to see you but they can hear you, so effective sound marketing will help you engage with the customer and create the brand image that you would like.

Sound Marketing Agencies

There are specialist companies offering businesses sound marketing services. Sound marketing services include

Sound Marketing Objectives

Sound is used in marketing to achieve various objectives including:

Brand Marketing (Reinforce Brands)

Music and sounds can be used to build a new brand or add to a new brand. Sound will be part of the same tool box as corporate logos, trademarks and strap lines.

Influence Behaviour

Music and sounds can be used to influence customer's behaviour by generating contextual memories. Contextual memories take people back to a specific setting or situation. The idea behind marketing that aims to generate contextual memories is that the memory will persuade customers to purchase.

Provide Information

Music and sounds can be used provide customers with information for example through a radio advert or through a telephone voice over for telephone callers placed on hold or those in a queue waiting to talk to the organisation.

To learn about each one of the sound marketing objectives click on the relevant title above or click next to continue reading about all of sound marketing's aims and objectives.

Next Steps

Next Article: Sound Marketing Objectives In Detail

Sound is an important part of sensory marketing which focuses on all of the human senses; sight, sound, taste, smell and touch. To learn more about sensory marketing visit LearnManagement2.com's article about Scent Marketing

Next Article Sound Marketing Objectives


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