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Starbucks SWOT Analysis 2018


Starbucks was established in 1971 by partners who met at university in Seattle.  Jerry Baldwin, Zev Siegl, and Gordon Bowker. In 1982 Howard Schultz joins Starbucks as Director of Retail Operations and Marketing and his vision and strategy has grown the coffee chain into a global brand. In this article we will complete a short SWOT Analysis of Starbucks the coffee shop chain.

The SWOT Diagram below shows the summary of a SWOT Analysis for Starbucks the coffee chain

SWOT Analysis of Starbucks Diagram






With 22519 stores globally and with markets emerging Starbucks seems to be going from strength to strength. It may be difficult for them to replace their executive chairman Howard Schultz who’s ideas were the driving factor behind their growth.  Overall this SWOT analysis on Starbucks gives you an idea of the current situation  Starbucks face and we hope you find it useful.


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