There are advantages and disadvantages associated with asking an external advertising agency to write a promotional campaign. In this article we will explore each one so that you can make the right decision for your firm.
The diagram below summarises the advantages and disadvantages of using an advertising agency
Advertising agencies have an extensive bank of skills, resources and experience gained from dealing with a large variety of clients
Advertising agencies are able to specialise whether that's for creating promotional campaigns for a specific product type, specific target group or media, the list of specialist attributes offers firms plenty of choice. Some agencies even employ specialist staff to cover niche promotion activities.
Advertising agencies are able to offer a a variety of services to match all budgets.
Advertising agencies can saves the firm time and employee resources, so that they can focus on key business activities.
If a firm wants fresh ideas its easier to change the advertising agency that you allocate work to than creating a new internal team especially if its for just one campaign.
Advertising agency commissions are likely to cost more than creating promotional campaigns in house. The firm may not have the money to employ an advertising agency especially if the business is relatively new, with high start up costs
The promotional campaigns and creative ideas suggested by the advertising agency may not reflect the firm's vision and values.
The advertising agency may not be as enthusiastic as you are about your product.
The advertising agency may also have your competitor as their client, especially if the agency specialise in promoting the type of products you sell.
Client Confidentiality: staff from the advertising agency may inadvertently provide ideas about your campaign to others and reduce promotional impact.
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