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For Marketing Learners Globally
Welcome to marketing lessons. Listed below are short worksheets you can complete on the topics you have read on this site. The lessons are based around a fictional company LM Ltd a PC Manufacturer selling to the consumer market.
If you are a marketing lecturer you can print out the lessons and give them to your learners as part of your lesson plan.
To complete the lessons you first need to read the marketing theory. It is best to start the lessons in the order listed in the table below as the later lessons require a basic marketing knowledge.
Lesson Answers What is marketing lesson Click Market and marketing research lesson. Click Marketing Environment Click SMART lesson Click Segmentation, targeting and positioning lesson Click Product lesson Click Pricing lesson Click Promotion lesson Click Place lesson Click Service Marketing Click Ansoffs/ BCG lesson Click New product development Click